Vision Expo West Courses on Social Media | Tomorrow\\'s Optical ...

Going to Vision Expo in Las Vegas? I am doing several courses on how to grow your practice using the internet and social media at that conference. Here is a brief description of each course. Stop by one of the classes and say hi.

Getting in the Game: Developing Your Internet and Social Media Strategy (Wednesday Sept. 5th 1:30pm) ? Let?s face it, the online eyeglass category and social media is rapidly growing and every ECP needs to decide how they are going to get involved. The alternative is to do nothing and lose patients. Having an e-commerce/social media comprehensive strategy will not only protect market share, but allow you to attract new patients, reduce current purchase cycles and give you the tools necessary to stay engaged with patients so they are less likely to ?stray? away to other eyecare companies. This session will help you develop an internet/social media strategy and program that is essential to compete with an online presence.

Internet and Social Media Hands-On Workshop (Friday Sept. 7th, 8:30am) ? Many people think Facebook and Twitter are social media online toys. You might think of social media sites as simply a place to contact and keep up with friends. However, social media sites are fast becoming a very necessary tool for businesses/practices. Additionally, email marketing (i.e. sending e-newsletters) can be an extremely useful and low cost way to stay engaged with your patients. There are pro?s and con?s to having your practice on a social media site and doing email marketing. However, there are many do?s and don?ts if you do decide to join the social media and email marketing business craze. This session will discuss and demonstrate; what sites to join, how to do it and how to maximize the opportunity. We will look at what makes a good Facebook Page, how to do an email marketing campaign and what it takes to have a good professional website. This will be a hands-on workshop format, so bring your laptop and be prepared to do some online calisthenics.

Social Media Experts Panel (Saturday Sept. 8th (9:45am)

Eyeglasses Online: A How To Cookbook of Ideas (Wednesday Sept. 5th, 12:15pm) ? To sell, or not to sell eyeglasses online ? that is the question. This session will take an unbiased approach to helping the eyecare professional weigh the pro?s and con?s of selling eyeglasses online. All of the current options of how to sell online will be explained and an overview of how to use them will be discussed. Detailed recommendations of how to be successful with online eyeglass sales will be reviewed; including suggestions relating to websites, web marketing and social media. If an ECP has decided not to sell eyeglasses online, suggestions will be made on how to protect their market share.

If you would like additional information on these courses and to register, click here.

Source: http://www.tomorrowsoptical.info/2012/08/vision-expo-west-courses-on-social-media/

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