So what would be the best promoting tools for real estate? Well, I'm always quick to assert that you are your best real estate marketing tool. Yes, you ... The real estate agent studying this piece. I have gone so far as to write an article about the most powerful real estate marketing tool, which is the agent behind the marketing.
So that immediately gets into the top-ten list of marketing tools for real estate. But what are the other nine? Here's my list.
1. A Real Estate Website
Each day in your market area, hundreds (most likely thousands) of home purchasers and sellers turn to the Internet for real estate information. Having a real estate internet site is the first step to connecting with this ideal audience. Therefore, the site is a core marketing tool for real estate in the modern age.
2. A Web "Presence"
What's the most notable difference between an online foothold and a domain? Lots. A domain is a grain of sand on a long beach, with very little hope of standing out in any heavy way. But a web presence increases the chance folks will find you online. A web presence includes such things as the real estate internet site, online PR releases, real estate blogging and other online ventures. Your odds of be. In a time where so many folks use the Web for real estate research, a strong web presence is a mandatory promoting tool for real estate success.
3. A Real Estate Blog
In my judgment, real estate blogs can sometimes be one of the best marketing tools for real estate agents. Especially when they are used correctly. When you publish quality content to a real estate blog on a regular basis, you are adding to your online foothold (mentioned above). You're also positioning yourself as an authority in your area. These are merely a few of the reasons a blog makes a good marketing tool for real estate success.
4. Real Estate Postcards
"Postcards," you assert, "aren't those a little outdated?" Not at all. The postcard promoting strategies used by lots of real estate agents are indeed superseded, but the medium itself can still bring great rewards. Real estate postcards have been a trustworthy marketing tool for real estate agents for years. They can still be highly effective, particularly when included with some of the other promoting channels on the current page.
5. Home-buying Conventions
I often recommend house purchasing seminars as a selling tool for real estate agents. No other real estate marketing technique can produce a room full of potential clients, eager to hear what you have to say. Sure, there are numerous logistics involved, but the rewards typically outweigh the effort. Home buying conventions are most effective as a real estate marketing tool when conducted in collusion (i.e, a real estate agent getting together with a home inspector, mortgage professional, for example.
6. Client Referrals
It's no secret that customer referrals lead straight to a large amount of business in the real estate industry. So in this regard , referrals are a powerful promoting tool for real estate agents. But some agents forget the process leading up to a good referral starts on Day 1 of the working relationship. Take good care of your customers from first contact to closing day, and you'll tap into one of the strongest selling tools for real estate ??" the customer referral.
7. An Enormous Idea
This is a real estate marketing tool you cannot buy in stores, which is partially why it is so effective. Large ideas are everywhere, but it is almost impossible for me to list them for you. Once a massive idea has been utilized in a certain market area, it can never be repeated with equal success. When you can come up with something that gets people in you are area "buzzing" and spreading the word, you've plugged into another dynamic selling tool for real estate success. You've harnessed a large idea!
8. A Modern Outlook
The Internet has forever modified real estate research, as well as the real estate transactions themselves. So it is important for real estate agents to adopt a modern way of thinking about their business. Start with what customers are doing today, how they are utilising the Net, etc. Work backwards from there? How are you able to use that to your benefit? Keep a modern outlook towards real estate, and you will obtain one more selling tool for real estate success.
9. The Website Noted Below
Currently, there's just one place online where agents can go to find out about direct mail promoting, web-based marketing, blogs and other topics on the topic. That website is listed below, and it offers dozens of free articles on the topics discussed above.
10. Behold, the Real Estate Professional
As we debated at the beginning of this essay, you are your strongest marketing tool for real estate success. Not one of the other items on this list can be effective without your energy, focus, compassion, intelligence and keenness. So the next time a software or web selling company says, "We have the most useful marketing tool for real estate business" ... You can say, "No you don't. I do!"
* You will republish this document online if you retain the author's byline and the active hyperlinks below. Copyright 2007, Brandon Cornett.
Source: http://yosfi.blogspot.com/2012/09/top-10-real-estate-marketing-tools-that.html
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